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The linear economy is the model that has dominated industry for centuries and is divided into four well-defined phases:
- Extraction of raw materials from nature, often with invasive and unsustainable methods;
- Mass production of standardized goods, consuming large amounts of energy;
- Short use by consumers, with products designed to quickly become obsolete;
- Disposal in landfill, where materials completely lose their value.
This "extract-produce-dispose" approach is based on the assumption that resources are infinite and waste space unlimited, ignoring environmental and social costs. It is a system that maximizes volumes and speeds up consumption cycles, creating value through the quantity of products sold.
The circular economy, on the other hand, proposes a different paradigm, based on three principles:
- Eco-design: design that eliminates the very concept of waste, imagining the management of the end of life of the product from the beginning;
- Maintenance and repair: extending the life of products and materials as long as possible;
- Regeneration and reuse: transforming waste into new resources.
It is not just about recycling, but about rethinking the entire production system, creating value through quality, durability and regeneration capacity.
Why fashion can facilitate this change (and why it struggles so much)
Fashion is not just an economic sector, it is a powerful cultural and symbolic vehicle. The numbers speak for themselves: it is one of the most polluting industries in the world with over 40 million tons of textile waste produced every year. In Europe, each citizen generates on average over 12 kg of textile waste per year. According to the Ellen MacArthur Foundation, clothing production doubled between 2000 and 2015, while the use of garments decreased by 36%. The environmental impact is devastating: from the massive use of water (2,700 liters for a single cotton t-shirt) to the pollution caused by chemical dyes, to the plastic microfibers released into the seas by synthetic fabrics. The sector is responsible for over 10% of global CO₂ emissions.
But why is change so difficult? The barriers are structural:
- Fragmented value chains: production is distributed across dozens of different countries, with often inadequate environmental and labor standards and poor visibility across the entire supply chain;
- Obsession with cost: price competition has led to unsustainable fast fashion models that sacrifice product quality and durability;
- Inertia of major players: established companies struggle to revolutionize business models that have generated profits for decades;
- Lack of infrastructure: large-scale textile recycling requires technologies and collection systems that are still being developed.
Paradoxically, startups and small innovative companies are driving change, while industry giants struggle to adapt, despite having greater resources.
Emerging innovative solutions
The sector is already responding with innovative and diversified approaches:
- Circular design: creation of garments designed from the start to be dismantled, repaired and recycled;
- Regenerated materials: use of recycled fibres from textile waste or other recovered materials;
- Materials from renewable sources: development of biodegradable fabrics for example from algae, fungi or agricultural waste;
- Alternative business models. Repair and creative upcycling: extending the life of garments by rethinking their end of life. Rental and subscription: temporary access to garments without the need to own them. Second-hand and vintage: platforms that valorise used garments;
- On-demand production: reduction of surpluses by producing only what is actually requested;
- Transparency of the supply chain: complete traceability to guarantee sustainability and ethics;
- Development of new technologies to regenerate waste: here, both mechanical, chemical and hybrid technologies are being developed.
Regenesi: circular and aesthetic design in action
In this context of transformation, Regenesi represents the pioneer of circular fashion. Our philosophy #from waste to beauty is based on the recovery of post-consumer materials that, through innovative processes, come back to life in the form of accessories and design objects.
Through collaborations with designers and brands, we demonstrate daily that sustainability and aesthetic quality can coexist, creating a new idea of conscious luxury. Our supply chain, entirely Made in Italy, guarantees artisanal quality and reduced environmental impact.
Our philosophy of #beauty is sustainable allows us to be the ideal partner for:
- Capsule Collections also made from waste materials;
- High-impact Merchandising Projects;
- Creative Recovery Projects;
- Research Projects (From Textile To Non Textile);
- We want to build a better future for our children together.