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Today is World Environment Day, celebrated every year on June 5 to encourage awareness and action in protecting the ecosystem. A day that stimulates reflection and concrete actions. Just as the world reflects on the environmental urgency, there is a piece of news that is going unnoticed but that tells much more than it seems.
Kering is preparing to leave the Euro Stoxx 50, the main index that gathers the companies with the highest capitalization in the Eurozone. Taking its place, starting June 20, will be Rheinmetall, a German company specialized in armaments.
The decision by Stoxx Ltd reflects the new priorities of investors and the geopolitical tensions that are redefining the global economic balance. We believe there is something deeply symbolic in this passing of the baton that can make us reflect: are we replacing beauty with fear?
Beauty is a language
When we talk about beauty, we do not only mean aesthetics for aesthetics' sake. Beauty is a language – perhaps the oldest and most universal that humanity knows. It is the way we communicate hope, harmony, possibility. It is the visual and tangible translation of values that go beyond words: respect, care, attention to detail, vision of the future.
Every beautiful object we create speaks. It tells about us, our priorities, what we believe in. An eco-design product does not just communicate functionality – it communicates a philosophy, an approach to life, a responsibility towards the world that we will leave to our children. Beauty does not speak in slogans, but whispers emotions.
But here's the thing: every language is inevitably accompanied by a feeling. And beauty and fear cannot coexist in the same space, at the same time, in the same choice. There are states of mind that marry naturally with beauty: curiosity, wonder, gratitude, even a certain poetic melancholy. Others, however, reject it: anxiety, cynicism, resignation, fear.
"Happiness is a serious thing," Enzo Spaltro often reminded us. But it is complicated, terribly complicated to be cheerful when it is easier to escape, to escape, than to face the challenges of the here and now.
The responsibility of those who remain
In the current context, beauty would seem out of place. A luxury, an escape. But if we look at it more closely, we discover that precisely in the darkest moments, beauty can become a different tool. A choice of responsibility.
Psychoanalysts remind us that it is easier to escape from the dragon than to face it. Yet, it is in the ability to look it in the face that we begin to transform reality. Authentic beauty does not flee from problems, it does not anesthetize, but awakens. And it requires staying, to go through complexity instead of eluding it.
When we transform waste into a desirable object, we are making a precise choice: to face the problem instead of denying it. We are saying that sustainability can be attractive, that the circular economy is not only a technical necessity but a form of aesthetic respect for the planet.
When we create an accessory by giving new life to old plastic bottles or waste fabrics, we are not just solving an environmental problem. We are translating a message of hope into beauty: that every end can become a new beginning, that creativity can transform even what seems lost. We do not delegate the care of the world to others but we practice it ourselves.
Transforming everyday life
Beauty is the language of peace because it speaks directly to that part of us that knows how to recognize harmony, that aspires to balance, that believes in the possibility of coexisting. It is a language that does not need translators because we all understand it instinctively.
Beauty, unlike fear, never imposes itself. It offers itself. And in this gentle but constant offering – in this daily choice to face instead of fleeing – lies its transformative power.
Our mission as Regenesi remains the same: to continue to transform waste into beauty, circularity into desirability, responsibility into new balances. Harmony is not the absence of conflict - it is the constant search for different, fairer, more sustainable balances. It is the courage to continually renegotiate our relationship with the world, without the pretense of eliminating tensions but with the determination to transform them into generativity.
Not for evasion, but for responsibility. Because we believe that this is the most concrete contribution we can give to a world that needs, now more than ever, to remember that beauty is a language that requires new poems and new possibilities.