May 28, 2020



Did you know that beauty is a primary human need? That's right, in all civilizations the objects of daily life have always been much more than instrumental goods. Beauty, apparently useless and unnecessary, has always been considered a necessity. If the impact with ugliness is a spring for ecological commitment, the idea of beauty and sustainable development can instill in us the desire and pleasure to commit ourselves to an ecological future, and this is also our history.

In fact, beauty is an essential factor of sustainability, an aspect that cannot be renounced and so far largely neglected. We are called to find new production forms, lifestyles and consumption models that involve a prudent use of resources and also seduce us through the fascinating challenge of having to live with new limits. The beauty of the sense of measure, the careful management of resources and the rediscovered local identity are just as many expressions of beauty that can be reconciled with a sustainable life.

Beauty must also be understood as the hope of future well-being, hence the concept of beauty/welness.
According to Enzo Spaltro, work psychologist, “living tending to beauty means considering the future as a life project, just and for the community in which we live in. In this way, wellness becomes progressively beauty, subjective and widespread". And today we also find it in the intangible elements and values that give life to the products we love to be surrounded by. Hence the payoff of Regenesi "beauty is sustainable" because there is no beauty except in respect for the planet and its inhabitants.

Even for the company, it takes mental and operational courage to implement new ideas. Every day Regenesi provide a ten-year background for numerous companies and organizations that have decided to change their production and organizational process by introducing the concepts of circular economy and environmental sustainability.
Because there is no other way, the material goods of the future must be sustainable: beautiful, qualitatively good and long-lasting products, made in the awareness of our environmental responsibility. The aesthetics of the objects of the future will be based on factors such as reduced consumption of resources, usefulness and functionality, discretion and social responsibility, but also on the emotions and sensory perceptions they cause.

All the great fashion personalities from Armani to Alessandro Michele are talking about it, it's time to put the brakes on! The goods of the future will have to respond to a new aesthetic to which design is called upon to make an important and responsible contribution, returning to seek inspiration in the beauty of the rhythm of nature, in a new way of experiencing fashion.