REFLECTIONS AT THE END OF DESIGN WEEK '25: WHEN INNOVATION IS AUTHENTIC

The Salone del Mobile and Fuorisalone 2025 ended a few days ago, confirming Milan as the global epicenter of design. In our opinion, the event highlighted some trends that reflect an evolution towards sustainability, innovation and inclusiveness, but which sometimes reveal that discomfort typical of those who wear their party clothes just to impress the guests.

Among the many stimuli collected, here is our distillation of the key trends that emerged:

1. Fashion design & the fashion of design
   The boundaries between design and fashion are disappearing in an increasingly dynamic and fertile dialogue. Fashion, undergoing a profound metamorphosis, absorbs elements of design while the latter embraces the typical fluidity of fashion. From this confluence emerges an authentically holistic concept of #lifestyle, where objects and fabrics tell a single story of beauty, functionality and personal identity.
2. Interconnection between spaces and technologies
   Hybridization asserts itself as a founding element of contemporary design. The Fuorisalone theme "Connected Worlds" masterfully explored this #fusion between physical and digital, creating installations that transformed the visitor experience into multidimensional journeys, where technology enhances the perception of space without ever replacing it.
3. Circular design and regenerated materials
   #Sustainability maintains its central role, evolving from a simple trend to a categorical imperative of innovation. Waste materials are transformed into valuable creative resources, while production processes are rethought according to circular logic, overcoming the very concept of waste.
4. Visual comfort and character: a fertile dialectic
   Organic and enveloping shapes dominate the spaces, offering emotional refuges in a frenetic world and contrasting with more rational and assertive aesthetic codes. This tension re-proposes the eternal dialectic between nature and technology in a new contemporary guise – and it is probably also in this creative tension that the vitality of current design lies.

Between narrative and practice: the gap to be filled
It is striking how the Salone, a business-oriented trade fair, proposes narratives and visions that are often more ambitious than the daily practices of companies. The rhetoric of sustainability and the circular economy that echoes in the pavilions rarely finds full correspondence in the operational strategies of companies, divided between the urgency of communicating novelties ("what are we telling this year?") and the profound need to rethink business models and production processes. This fracture between words and facts represents, in our opinion, the great challenge of the sector: converting catchy slogans into concrete practices and long-term projects. #authenticity – understood as coherence between communication and action – emerges as the discriminating value in a market that risks saturation saturated with declarations of intent.

The complexity of the circular transformation requires expert partners capable of translating visions into operational choices. It is precisely in this translation from concept to practice that as Regenesi we propose ourselves as partners in a logic of #openinnovation in which we can contribute to reducing the distance between saying and doing, accompanying companies on a path of sustainable evolution that generates authentic value.

Because the real challenge is not to proclaim circularity, but to practice it with method and persistence. Every day, in every decision, with the urgency that our planet requires and the #concreteness that the market rewards.