CHANGE MANAGEMENT & GREEN TRANSITION: AN OLD THEME, NEW CHALLENGES

Change Management & Green Transition: an old theme, new challenges
The road to sustainability is paved with good intentions. But as we know, good intentions alone are not enough. Every day we observe companies that proclaim themselves "green" without a real structured commitment, inevitably slipping into greenwashing - or, as the younger ones would say, "cringe".

Authenticity: a path, not a destination
Being authentic in the green transition does not mean being perfect. No organization can achieve total sustainability instantly. Authenticity lies in starting a concrete, structured and articulated path. It is measured in daily actions, in company policies, in strategic choices and in the holistic approach to sustainability. It is not about applying a superficial coat of green paint to your corporate image, but about rethinking your business model, incorporating the challenges of environmental, social and economic sustainability.

Green Transition as Change Management
Managing a green transition project is, in its essence, a change management project. It involves the transformation not only of production processes, but also of corporate culture, skills, values ​​and the very vision of the organization.
Like any effective change project, the Green Transition requires:
- A clear and shared vision
- A well-defined strategy
- Measurable and verifiable objectives
- Adequate and dedicated resources
- Effective and responsible governance
- Constant monitoring and adaptation

The balance between top-down and bottom-up approaches
Green transition projects, like all change management projects, require the search for a dynamic balance between top-down decisions and bottom-up involvement.
On the one hand, it is essential that corporate leadership defines objectives, policies and investments with determination and clarity. On the other, it is equally crucial that people within the organization are actively involved in the transformation process.
It is not simply a matter of making employees adhere to new directives, but of engaging them as authentic protagonists of change, valorizing their ideas, skills and sensitivity towards sustainability issues, thus creating a collective and conscious movement.

Regenesi's contribution: generating value by making the transition concrete and beautiful
Human beings are by nature symbolic animals, which associate abstract values ​​with tangible symbols and realities. At Regenesi, we can help organizations give life to these concrete symbols through which to manifest change, creating fashion and design accessories that embody and make corporate values ​​concrete and not only by generating numbers and processes (both essential).
When an organization embarks on a path of change towards sustainability, it needs material elements that represent this transformation. Products and experiences with a strong aesthetic and symbolic content become powerful communication tools that speak directly to colleagues, customers, stakeholders.
Our approach blends aesthetics and functionality, design and sustainability, so that change is not only visible but deeply desirable, not only necessary but intrinsically beautiful.

If you are looking for a partner to discuss. Contact us because beauty is sustainable.