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Sometimes an award says more than a thousand words. For us, what truly matters is the prestigious context — the Green Chain Award presented during the Milano Fashion Global Summit — the authority of the jury, which included Raffaello Napoleone, Flavio Sciuccati, Andrea Crespi, Roberto Procaccini, Francesca Diviccaro, Giulia Pessani, Stefano Roncato, and Nicole Bottini — and, above all, the concreteness of the motivation.
“For having structured the circular economy process through a light framework that has fostered the development of a specialized supply chain rooted in the productive fabric of Ravenna. Regenesi’s model is based on industrial symbiosis, a process that enhances the effectiveness of circular economy practices, extending its application from the handbag and accessories category to the development of diverse and distinctive products, depending on the partner’s needs and the reference materials, which are placed at the core of the creative recovery process.”
Why Regenesi
We chose to build an ecosystem — and that makes all the difference.
An ecosystem is not a collection of good intentions: it is a living organism that functions because each part sustains the others within a network of active relationships.
Italian artisans are not folklore in our story; they are the beating heart that makes things happen.
Eco-design is not an aesthetic whim; it’s the language we use to connect recovery and desire.
Designers and creatives don’t decorate the project — they make it possible.
Technological research is not an accessory; it’s what transforms waste into secondary raw material.
Our “light” — or, as we like to say, “network-based” — structure relies on the principle of collective intelligence and shared expertise. Instead of building offices and procedures, we built relationships.
Every day, we work to ensure that those developing a recovery project from industrial waste talk to avant-garde designers, that those studying new sustainable polymers collaborate with the artisans whose hands know the craft.
We believe that beauty is sustainable. Our vision, which we’ve pursued for 17 years, requires new organizational languages based on dialogue and collaboration — not lowering expectations, but raising them.
A Forward-Looking Approach
This award tells us something important: ours is not an experiment — it’s a forward-looking approach, a way to face the future with courage, responsibility, and a search for beauty and goodness.
The future doesn’t just happen — it is built. And it’s built by rethinking the way we act.
Circular economy isn’t about recycling a few plastic bottles. It’s about redesigning the entire flow: what you produce, how you produce it, who you involve, and how you communicate. It’s about taking a waste material — a can, a discarded fabric, an industrial leftover, a returned item — and transforming it into something people desire.
Not out of eco-pity (what we call “ugly but good”), but because it is beautiful, functional, necessary, and engaging.
Each time, the creative process adapts, finds solutions, and generates value.
We are also working to enhance this process of alternative generation through the use of AI.
Responsibility Toward the Future
The ONU defines sustainability as: leaving future generations at least the same opportunities we have had.
This is not rhetoric — it’s a measurable benchmark.
Every time we design something, we should ask ourselves: does this consume opportunities, or does it create them?
To honor that principle, it’s not enough to do better what we’ve always done. We must rethink connections, stepping outside the comfort zone of “this is how it’s always been done” — the nemesis of innovation, the perfect excuse to change nothing while everything around us changes.
We are living through an epochal transition. In times like these, blindly replicating the past is not prudence — it’s self-destruction. Those who keep doing things “the way they’ve always been done” are simply choosing to become irrelevant.
The paradox is that many believe innovation is risky. The truth is exactly the opposite: in an age of transition, the real risk is not innovating. It’s believing that old rules will continue to work in a new world. It’s confusing stability with immobility.
We have chosen to move — to question every step, to build a supply chain that didn’t exist, to work with materials others saw as waste, to involve artisans others saw as outdated, to imagine products others thought impossible.
What This Award Means to Us
The Green Chain Award doesn’t tell us we were right — it tells us we’re not alone.
It tells us that there is a part of the Italian fashion and manufacturing system ready to change with courage, knowing that the future belongs to those who can imagine it.
Would you like to build a circular economy project with us?
Write to us here and let’s organize a call.