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A co-branding project allows the partner company to develop quickly, tailor-made and "turn-key", new sustainable products, Made in Italy of high quality. It is possible to give life to new collections by recovering one's own waste or stock, creating products with a strong communication content, corporate identity and brand heritage that offer a unique experience to its customers. Thanks to a ten-year background, Regenesi has created its own methodology - the so-called - Regenesi Method© - which allows potential partners to receive a first analysis and a customized project proposal.
The co-branding collaboration between Dainese and Regenesi has led to the creation of "unique pieces handmade by Italian leather craftsmen, made with the leather coming from the suits of the riders in the official championship race or in tests. The result? No accessory can be the same as the other."
GQ Italia
“The luxury car brand has chosen Regenesi for a co-branding collaboration to celebrate the zero-impact conversion of the new company plant. An alliance that created a collection of fashion accessories made through the recovery and regeneration of materials from Lamborghini's production lines and consisting of bags, iPad holders, wallets and card holders."
Pambianco News
CLIENT
Dainese is a market leader in high-tech protective clothing for motorcycling, winter sports and horse riding.
REQUEST
Dainese wanted to create an communications project aimed at transmitting the same adrenalin and excitement of the moto-GP series into everyday objects. Enter Regenesi; thanks to its expertise in crafting and manufacturing high-quality and beautiful products from post-consumer materials, the brand from Bologna was chosen to help design a new, gritty collection which was also one fo the very first Circular Economy projects entirely made in Italy.
REGENESI’S ROLE
We worked with Dainese to style a line-up of small accessories – key chains, iPad covers, wallets – made from the used riding suits of international level MotoGP riders, showcasing both our expertise in regenerating materials as well as in quality design and production.
VALUE FOR DAINESE
In addition to giving customers an exciting piece of the track (and also the joy of owning a little piece of history encapsulated in these exquisite products) Dainese demonstrated the brand’s commitment to the planet and its dedication to furthering the lifecycle of its products.
