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Renewed and renewable, Regenerate Your Jeans revives old jeans forgotten in the back of the closet. A line of 10 styles to choose from, to have a unique reinterpretation of your old jeans. Made in collaboration with Michela Gattermayer, fashion editor and denim enthusiast, they are all handmade in Italy and customized with decorative trims.
Denim is a material that changes with time, absorbing the stories and adventures it goes through. Travels, encounters, memories.
With Regenerate Your Jeans you can preserve the uniqueness of your favorite pair but also support ethical, sustainable and made in Italy manufacturing. It's the result of a simple yet special circular economy project.
When you purchase one of the Regenerate Your Jeans bags, you will enjoy a FREE BUTLER SERVICE.
Here is how it works:
1) We take care of the shipping. On an agreed date, we'll send a courier to your address to pick up your pair of jeans.
2) We'll deliver it into the hands of our experienced artisans, where the magic happens.
3) We'll return it to you as soon as its transformation has been finalized.
Don't worry, we've got you covered.
You can have your favorite bag style crafted from our extensive DENIM ARCHIVE.
From distressed denim to classic cuts, every piece of our archive has a story to tell, and your new bag will become a part of that narrative.
Your style, your story, your exclusive bag.
