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Exclusively for La Tenda, we have designed the shopping bag for the "Regenerate Your Jeans" line, a unique initiative to give new life to old jeans by bringing them directly to the boutique in Milan at Via Solferino 10, thus embracing everything that is eco-friendly and low-impact. The Regenerate Your Jeans line is therefore the expression of the claim "From Waste to Beauty"
merged with upcycling
Bringing your old jeans to the boutique means contributing to a virtuous cycle: your garments will be transformed into unique new pieces, thanks to artisanal techniques that respect the environment. This project not only reduces waste but also enhances craftsmanship and creativity, demonstrating that luxury can and must be sustainable.
Join us in this mission of transformation and discover how even a small gesture, like bringing your used jeans, can make a big difference. The Regenerate Your Jeans line is not just a fashion collection; it is a movement towards a greener and more conscious future.
Renewed and renewable, Regenerate Your Jeans revives old jeans forgotten in the back of the closet. A line of 10 styles to choose from, to have a unique reinterpretation of your old jeans. Made in collaboration with Michela Gattermayer, fashion editor and denim enthusiast, they are all handmade in Italy and customized with decorative trims.
